Generate Content

Adversaries may create or generate content to support targeting and operations. This content may be used to establish personas, impersonate known individuals or organizations, and support [Social Engineering](https://attack.mitre.org/techniques/T1684), fraud, or influence activities. Written materials, audio, images, video, or other media may be developed and tailored to the target and objective.(Citation: IBM AI-Generated Content) Content development may occur prior to or during an operation. Adversaries may develop or generate content in-house, source it through third parties, or produce it using AI-assisted tools. Adversaries may use AI to research targets, develop pretexts, and better understand the organizations and individuals they intend to target or deceive prior to generating content (i.e., [Query Public AI Services](https://attack.mitre.org/techniques/T1682)); for obtaining access to AI tools used in content generation, see [Artificial Intelligence](https://attack.mitre.org/